Steve Edge

Creative Brand Guru

He shared his childhood home with cross-eyed chimp called Primo � and that�s one of the more mundane things about Steve Edge�s extraordinary life. Poverty-soaked East End urchin, 12-year old magazine contributor, creative design-world prophet, he�s brave enough to climb Everest � but his wife and five kids won�t let him.

He�s connected with the Muppets, Star Wars and Raiders of the Lost Ark and his hero is Tommy Cooper. Steve Edge: you couldn�t make him up.